About Us

With contrasting backgrounds and inspirations from Indian artisanship, European silhouettes and a mix of Latin flare, our clothes are the result of the perfect blend between cultures.

We work with the finest Indian artisans in order to bring these worlds together.

Handmade and with an acute attention to detail, we are able to bring forth collections that are elegant, fresh and comfortable to wear. Always encapsulated by tradition, art, and a celebration of colours.

The Tribe was founded by CEO’s Raghav Soni and Nikhil Soni with Blanca Castellano Araujo as Creative Director.

Raghav Soni has worked with brands in Paris such as Rick Owens and Gianvitto Rossi. Blanca Castellano Araujo has experience working at Elie Saab, Alberta Ferreti, Marimekko and Façonnable. They decided to use their creative experience and passion to start The Tribe Kids.

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